Nonprofit Connect 501© Day
501© Day was the pursuit to make the nonprofit sector feel visible and valued. Across two years, the campaign evolved into a community-centered event experience with a distinct visual identity, clear messaging system, partner toolkit, digital rollout, and in-person activation model.
My Role
As Marketing Manager, Creative Campaigns & Event Experience, I led the creative direction and campaign production for 501(c) Day across two years. My role included developing the visual system, campaign messaging, website copy, partner toolkit, digital rollout, and in-person activation model that established the structure the event continued to follow.
I managed the campaign as both a brand system and a live experience, coordinating the digital touchpoints, partner materials, audience messaging, and on-site activations that brought the event to life. The result was a more human, energetic, and community-centered campaign that served Nonprofit Connect’s broader network of 900+ nonprofit organizations.
